What is a tri fold brochure design?

It is basically a small pamphlet having three folds, which serves a very effective purpose in business promotion, particularly for people with low budget. It is easy to prepare if certain rules are followed and certain guidelines are maintained.

Here are a few tips which will help you to make your tri fold brochures.

• You can always download templates for your brochures from the Microsoft website. Their templates are nice and serve the purpose for your company.

• You can also create your own template by using the Microsoft Word Document. All you need to do is to open a Microsoft Word Document and go to the File menu. Then go to the Page Setup and click on the Landscape icon which is there within the Orientation section. Click OK after that.

• As you are making a tri fold brochure design, you need to draw three different columns on the MS Word Document, to provide loads of information within the separate columns. In order to do this you need to go to the Format menu and click Columns. There it will show various types of column options and you have to choose Three from there. Then click OK and your Word Page shows the separated columns on the document.

• Once you are done with this you can start creating your own brochure. But remember and be aware of two things. First is that you should take the right hand column on the MS Word page as the front page of your brochure. That way your left hand side column will be the page which people can see as the first when they are opening the whole thing and the middle column is the back page of the material. Secondly, you need to have two pages in order to create the inside and outside of the material.

• Pictures are highly recommended for brochure design. Picture and text boxes can be inserted with the help of the Insert menu.

• When you have created the first page of the material, you need to do page break ups. Go to Insert menu, select Break and then select Page Break and you have a new page for designing the other folds of the material. You should keep in mind that you are supposed to do the whole thing in such a way that the readers can read them from the left side to the right.

• After everything is ready for printing, you need to print the material and test multiple times before getting the exact format. You should start with printing the first page and then see how it comes. You can use the other side of the page to print other pages of the material. It is highly recommended to take separate print outs of all the three folds in order to refrain from any problems, associated with printing in the future.

It is never a heavy task to do a brochure design if you have a bit of hold of the Microsoft Word Document settings and you have a good knowledge of designing and printing. Therefore, create your own advertising mediums and ensure a steady growth for your company, even if you are in a low budget state.

To know more about brochure templates click here

Brochure designing is a specialized art and requires categorical training and expertise. Designing a booklet is a carefully thought out process and requires sufficient planning. Certain tips that might help you in designing a proper pamphlet for your company are as hereunder.

1. Explore - Before setting out to design or print it is necessary to collect several samples and study them thoroughly. These should pertain to same product or service. In case you are a catering company, collect catalogs from concerns engaged in the same trade. Comparing between different types would help you in not only planning your layout, content and brochure design but also identifying your highlighting points.

2. Put yourself in your clients’ shoes – While planning, think in terms of your customers. Imagine yourself to be a customer and identify areas which need to be addressed. These identified areas should find a place of mention in your catalog. leaflet content, design, layout, and color are areas of consideration while looking at a brochure from the point of view of a prospective customer. This is an effective exercise.

3. Use simple language – A brochure is meant for general distribution and is to be created in simple language. The primary objective is to reach out to as many prospective customers as possible. High flown language or use of figurative make it complicated and often misunderstood.

4. Type font and layout – In a catalog, both type font and layout account for it is clarity. A catalog must be legible and typed in crisp type face. Line spacing should allow uninterrupted reading of your booklet contents.

5. Color selection – This is an important aspect while designing. Bright and light backgrounds are preferred as they make content stand out. Darker prints against a lighter background are always preferred in brochures. Bright color makes everything distinguishable from a distance while a dark type font makes script discernible.

6. Highlighting – A catalog should only contain highlighting features and not each and every detail. The purpose gets defeated if it contains too many details. For details a product literature is to be referred and not a brochure. Flyers are normally printed during a product launch, an exhibition, or for conveying specific information.

7. Designing – Brochure designing could be in the form of pamphlets, tri-fold, bi-fold, or quad-fold. A pamphlet design is one of the most popular forms that are used by marketers.

8. Paper quality – As booklets changes many hands, durable paper should ideally be used in making them. Quality of paper also determines the overall appearance of leaflets and also their clarity.

• The size of the brochure should be discussed with the printers or distributors before paste-up or layout is done. It is essential to opt for vertical layout for increased visibility. A brochure ought to be folded in 4”x9” format for appropriate rack display.

• There are different varieties of paper available in the market. It makes sense to make a comparison of the cost of paper currently used by you with that of other types. If you find the same quality of paper at an affordable price, why should you pay more? However, one thing to remember in brochure designing is that the paper should be vertical grain.

• The color transparencies or slides should be kept at one standard size instead of a diversity of sizes. Color separation can cost you dearly and therefore, it is advisable to go for a uniform size for all.

• Dating your materials is a wise decision and you should do it on the rear. Most companies offering services are aware of this fact. If the materials are going to be used internationally, it should bear the stamp: “Printed in USA.” The cover should include some changes in case there are any yearly changes. This is important for helping identify outdated information. Always make use of old materials before you proceed to the new ones.

• When you produce your brochures, maintain a simple fold. This should be kept in mind too when you submit it for custom brochure design. A simple fold does not cost too much and also ensures a strong brochure. Elaborate folds do nothing but increase expenses and give shape to a brochure that keeps kneeling over in the rack. The same rule applies to pamphlet design as well.

• Each bundle should contain as many as 500 brochures. This is the standard followed by any services providing company. Use paper bands for the purpose. They are perfect for the occasion.

• Your printing contract should specify clearly that all color separations, film and other objects will become yours once the final payment is done. Since you are paying for it, you should make sure nothing goes to waste. You can easily use them later for brochure designing. This is one sure-shot way of saving costs.

• If you are hard pressed for time, you would have to shell out more money for pamphlet design. For this reason, it is advisable to give your orders a few months before you need it so that the printer can get enough time for completing his work. When everyone is placing orders and the printer is in a rush, he might charge more from you because of over-time rates. Be smart and you would be at an advantage!

 In the former case, brochure designing involves creating captivating titles and a bright layout in order to attract the attention of customers instantly. Companies offering brochure design services make it a point not to make these brochures heavy with content so as to retain the interest of audiences. The company and its product or services are described briefly to give people a fair idea about what you have to offer. The second type of brochure design incorporates a significant amount of content containing more detailed information about the company.

Difference with Leaflet Design

The terms, brochure and leaflet, are often used interchangeably. This is because both are similar in design and serve the same purpose. However, there is a subtle difference between the two. A leaflet is always of one page while a brochure has many. In fact, in most cases, it consists of a couple of pages. For this reason, its layout is also different from leaflet design. You get more space to express what you are trying to convey to the target audience. However, that does not make the job of brochure designing easy. Rather, it becomes a challenge to retain the interest of customers till the very end.

Certain Things to Remember About Brochure Design

There can be different ways of saying or conveying a thing. The tone you apply in your brochure design to convey your message makes all the difference in its success or failure. Always remember the tone you adopt should be in sync with your company’s approach. It does not matter if your tone is irreverent or too in-your-face. If it is relevant to your product or service and appeals to customers, it is perfect for your company.

The front or first page of your brochure or leaflet design is of paramount importance. This is because that is the first thing your customers will notice and therefore it will play a crucial role in influencing their decisions. If they feel it is not worth it, your whole effort can go to waste. For this reason, you have to make sure everything is in place in the first page of the brochure. Along with good graphics and colors, it has to contain an engaging and compelling tagline that highlights the primary feature of the product or service offered by your company.

There are umpteen rules regarding designing your brochure impeccably. A company offering brochure design services needs to be aware of them in order to create a brochure that is visually appealing on one hand and highly interesting on the other.

Few short and simple principles are enough to draw clients in those 5 minutes that you have. For instance:

• At the very first glance or the 5^th of the minute counting down, it is your viewers’ emotions that the brochure design has to play with. There is an old saying in the marketing world that consumers’ buying rights are only influenced by emotions, which is beyond any logic. If a campaign strikes an emotional chord, then chances are high that your company or the product that you are marketing will have bright prospect. In order to do that one needs to connect with the desires and everyday pains.

•  In pamphlet design or for brochures it is very important that nothing in the entire content seems cheap. Professionalism in the brochure design services may seem second fiddle, but after your appeal your customer, your customers will always pay heed to quality. So, if you add quality graphics and also unique clip arts that clients can relate to, you can avoid being trashed in the 4^th minute counting down.
  

  Sample Design By Us

• At the 3.40th minute counting down, one has to strike the emotional chord of the consumer by getting personal and up-front with them by the content. In spite of praising the product forthright, the winning formula is to talk about the benefits the customer is going to enjoy.

•   Readability is also an important aspect applied by companies providing brochure design services. Contents, which have well-arranged hierarchy with clear and defined heading, bullet points, arrows and boxes hold interest of the reader for much longer time and even when the 3 rd minutes is counting down.

• The language used needs be in proper lingo, one that the customers speak in. If the content has too much information without proper explanation the customers will leave it at that. If too much technical words or phrases are used, most customers will be unable to relate with it. Instead, simpler communicative language stands a chance.

• At the 2^nd minute the consumer will always try and find their own benefit while using the services or the product. One needs to grab attention by speaking about all the major benefits of the product. For instance, your pamphlet design should include in its content benefits such as enhanced productivity, time savings, or any other useful advantage.

• The trick is not to use as much information as possible but to tempt the audiences with a single message but important messages on product or services. These messages should be clear.

• Consumers lose their patience if there are too many choices. Pamphlets and brochures should never read like catalogues. Otherwise, this will confuse the client.

• In the last 20^th second counting down, one would have to target consumer with specific action against the information they have collected. Call of action ultimately seals the deal in brochure design.

• Most successful brochure design company focus bringing the consumer to their domain by letting them call. Hence, information as website name, simple phone numbers and email ID add value to the entire actions that was going on till now.

Most companies insist on custom brochure design as it gives them the opportunity to directly interact with their consumers. An advertisement shown on print or electronic media, however effective it is cannot create that personal connection between an organization and its customers. However, there are certain golden rules that should be followed by any company providing brochure design services so that this promotional tool is able to achieve its ultimate goal and objective.

Let us see what these rules are:

• The text holds the most important position in tri fold brochure design. It should be short and crisp so that the reader can easily comprehend the main points just by glossing over the piece. An overload of text might scare him away. Always address your potential customer directly. This gives a personal touch to the message.

• The text should contain proper headings and subheadings so that it is easier for the reader to focus on aspects that are of special interest to him.

• Industry jargons should be strictly avoided even if the brochure is meant for industry professionals. Companies providing brochure design services stress highly on simplicity of language.

• The front cover is a crucial aspect of brochure design. You must have heard of the saying: first impression is last impression. This rule applies to tri fold brochure design as well. It has to be visually captivating in order to grab the attention of the viewer so that he is compelled to open it and see what is in store for him inside. An ideal front cover would be the one which consists of the company name, logo and an attractive tagline that describes the product or services in brief. Make sure the front cover is uncluttered. Too much text can ruin everything.

• The back cover of the brochure should not contain anything else apart from contact information. This is an important but often overlooked feature of brochure design. It is likely that majority of your customers won’t even look at it. So if it contains any important information, it can easily be ignored by them. In order to give a better shelf life to your brochure, you can list fax or phone number, email addresses, website address etc on the back cover.

These are some of the most basic tips regarding custom brochure design. If you want to excel in the art of making attractive brochures, you have to study those of big companies and analyze them carefully in order to grasp the subtle nuances of the craft.

Importance of brochure designing:

A simple drab piece of paper is less likely to grab as much attention as a well planned and an attractively designed brochure. Visual appeal is a very powerful factor in deciding the fate of any product and hence, the importance being given to brochure designing. With hundreds of brochures being handed over every day, it becomes imperative for a brochure to have a design that is not only distinctive but is also appealing and attracts the attention of its readers. The purpose of designing brochures is not only to advertise a particular product but also to make the reader believe that the brand or product advertised in the brochure offers a better solution to him. Such is the power of brochure designing and a good brochure design is that it can altogether transform the fate of the product or service.

Ways to make an attractive brochure design:

With a number of brochure designing company and brochure designing services available in the market, the job of having brochures designed has become much simpler. The brochure design can be made effective by incorporating a few brochure designing tips like:

•  The cover of the brochure should be appealing and attractive and should interest the reader enough to read the brochure completely and go to the next page of the brochure.

•  The brochure should have an attractive and catchy title or heading.

•  The brochure should have pictures and images of good quality with high resolution and should also make use of attractive fonts and graphic designs.

•  The brochure should have as many bullets, headings and subheadings as is possible to make reading interesting and convenient for the readers.

•  The content of the brochure should be given prime importance. The information to be conveyed through the brochure should be written in a simple yet attractive manner.

Brochure designing has become a very lucrative profession and an increasing number of brochure design  company which offer brochure designing services are cropping up every now and then making the job of designing brochures extremely simple and professional for us. In fact, brochure designing and brochure designs can soon become one of the most sought after marketing tools in the market.

The need of brochure designing:

In the crowd of brochures being distributed in the market, it becomes necessary for every brochure to have a brochure design that stands out and catches the attention of its reader. The effectiveness of a brochure depends on its designing up to a large extent and because of this very reason, an increasing amount of investment is being done in the brochure design. Brochures come in a variety of sizes and patterns. Be it a one fold brochure design or a two fold brochure design or the latest tri fold brochure design.

Variety in brochure design:

A well designed brochure can do wonders to the image and popularity of a product or a brand. In fact, brochure designing has become a very lucrative business in the present times. A brochure design has to be attention grabbing and needs to have an impact on the readers. One of the most popular brochure designing that is fast gaining pace in the tri fold brochure design and custom brochure design. While tri fold brochures are simply modification of the bi-fold brochures, custom brochure designing is a relatively newer concept but that too is becoming quite popular. In order for a brochure to stand out among the crowd, it needs to have cutting edge designs and few tips to help achieve this are:

-A brochure needs to have an attention grabbing title or a catchy heading that will make its readers leave whatever they are doing and at least have a glance at the brochure once

-The brochure design needs to be unique and genuine and should be done with a lot of creativity

-The pictures on the brochure needs to be of good quality and high resolution and the content of the brochure should be informative and to the point

-Tri fold brochures are very common these and the same tricks need to be applied when designing a tri-fold brochure. The cover of the tri fold brochures should have an appealing design and should interest the reader enough to open the brochure.

-The content of the brochure should be given priority and should make sufficient use of bullet points, headings and sub headings to interest the reader.

A good brochure often prompts its readers to search for more information about the product or service mentioned in the brochure and because of this; brochure design and especially custom brochure design are being given increasing importance. Brochure designing help companies to convey their message to the masses in an effective and innovative manner and tri fold brochure design is one such new concept.

How a good pamphlet design or a brochure design helps to increase business?

If you want to increase your business turnovers, and looking out for a medium which will enable you to reach out to common masses, then you need to have a good brochure and a designer pamphlet. Through an effective pamphlet design and a brochure design, the companies will definitely get to showcase all relevant information about their products and services in a precise manner. It is really good for those customers who are eager to know about the company in a short interval of time, as they will get to see all the major highlights of the company when they will consult the brochures and pamphlets. Thus, the companies should pay extra attention while working on their pamphlet designs as well as brochure designs. It is advisable for the companies to go through the following points before the companies have their pamphlet design as well as brochure design.

• The first and the foremost thing which should be kept in mind by the companies is that their pamphlet design or brochure design should be quite simple in appearance. These pamphlets or brochures should be tailored made so that the customers by just having a glance at it, gets all the relevant information.
• It should be also kept in account by the agencies dealing with brochure design services that the brochure design should be attractive and appealing to the customers. It should not be a mere bundle of information but it should contain all relevant information regarding the products and services of the companies.
• While doing the brochure designing, the companies should make sure that all the relevant informations are highlighted properly so that the customers can easily get the required knowhow about the goods and items.
• While designing the brochures, the companies should decide on the shape as creative and custom brochure design largely appeals to the masses.

Thus, it is highly important for the companies to use these communicative tools in judicious manner and reach out to those buyers who were not contacted earlier.

Brochure design services are a combined craft that involves technology and human ingenuity. It is a definite craft aimed at creating brand awareness and improving sales.   Brochure design differs with its purpose. Brochures though primarily meant for advertising have variegated purposes. There are response brochures, direct mailers, inquiry generators, point of sales brochures, and after sales brochures. Each one of these serves a definite purpose and is created differently. A brochure design company uses available human and technological resources for making perfect brochures of all categories.

Brochure Design Format

After deciding on the purpose of a brochure a designing company decides on its size. Brochures could range from single page formats to several pages. Though brochure design might extend to several pages it is never exhaustive but indicative. They are meant to provide information about products or services to customers. The size of a brochure depends on the information you want to provide. For instance a brochure highlighting a road show is ideally of a single page, while a point of sales brochure is more detailed.

As brochures are designed with specific objectives its layout is important. Some brochures are designed with covers while others are without. One striking aspect for all kinds of brochures is that they are visually attractive. Visual attention is the primary attribute for a well designed brochure. A brochure design company is extremely particular about a brochure’s appearance. Use of images and illustrations makes a brochure more appealing.

Layout of Brochures

Effective custom brochure design requires proper planning of both images and contents. As brochures are purportedly meant for highlighting a product, service or event their content must be created with lot of thought. Easily identifiable scripts and simple language are the pre-requisites of an outstanding brochure design. It is important to mention about the most remarkable characteristics of the product or service a brochure is highlighting.

Contact Details in Brochures

Another crucial feature of a good brochure is the mention of contact details. This is especially important for sales promotion and service brochures. Even mailing brochures should contain contact details. On many occasions, brochures are sent to existing and prospective customers in envelopes. In such cases care must be taken to make brochures narrow. Tri fold brochure design is one such format being used extensively. As these brochures have six panels they can carry sufficient information about any product or service. Among contact details website and e-mail addresses should be mentioned as they are avenues of online marketing.